- What is paid marketing
- Market research essentials
- Setting goals
- Sales funnel
- Setting up your campaign
Paid Marketing Expert
Courses Info
A complete advance Paid Marketing course
All you need to learn about paid marketing & creating successful marketing campaigns
What you will get
Exclusively developed Paid marketing course content
Strategic overview of social media, channel & customer engagement
Understanding of Google Ads & digital marketing industry niche
Understanding of future opportunities: do’s & don’ts
DigitalMantra certificate in association with IAMAI
Fast forward your career
Modules covered in this course
- What is Google Ads?
- How Google Ads work?
- Google ads account setup
- Selection of right campaign
- Understanding of keywords
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- Google Ads
- Account Structure
- Developing a Google Ads Campaign
- Model for Successful Online Advertising
- Campaign Types
- Search Campaign
- Display Campaigns
- Campaign Settings
- Advanced Settings
- Campaign Setup Options
- Mobile Apps Campaign
- Video Advertising
- Shopping Campaigns
- Google Ads Reporting
- Optimization Techniques
- Facebook
- Build your audience
- Account Structure
- Types of Campaigns
- Competitive research
- Optimization Techniques
- How to convert fans into customers
- Instagram
- Introduction of Instagram marketing
- Creating an Instagram power account
- Types of Campaigns & campaign structure
- Optimization strategies & techniques
- Instagram growth tools & features
- Twitter
- Why to choose twitter
- Account Structure
- Types of Campaigns
- Twitter for branding & customer engagement
- Optimization Techniques
- Real time tools & techniques
- LinkedIn
- All about LinkedIn
- Account Structure
- Creating a LinkedIn group
- Driving traffic from LinkedIn account
- Types of LinkedIn Campaigns
- Optimization Techniques & LinkedIn leads
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