4 Must-Try Instagram Analytics Tools in 2019
No matter whichever platform you are using for marketing, tracking your metrics and analyzing your results are very crucial to achieve success. Not only it helps you in knowing where you are reaching, how to get a fix and get back on track.
Instagram has become the new social media sensation. It is a social media platform which is fueled with pictures and video which has given a new dimension to visual marketing. This platform has become one of the best to narrate the brand story visually and encourage the consumers to generate and share the real-time activities in the form of pictures and short videos which can be good engagement techniques for a brand.
” Ways by which brand’s use this platform- Instagram for Marketing
There are various ways for how marketers can use Instagram for marketing. Some of the ways are listed below:
- Running contests, giveaways to increase engagements among the followers
- Encourage people to post pictures using the brand’s hashtags
- Conducting influencing activities through the platform
It is important to keep track of your activities for the key to success. We have curated some of the best Instagram analytics tools to keep track of your progress.
Best Instagram Analytics Tools
There are some of the top 5 Skills a Digital Marketer Needs to Succeed who are learning Digital Marketing these skills are required for them so that they can contribute right away by joining in a digital marketing team. Some of the skills that are required for Digital Marketers for their success are as follows:
1. Instagram Insight
If you own a business account on Instagram, you automatically have access to their free analytics tool, Instagram Insight. This tool gives you insights on basic stats about your posts, profile views, and conversions. The best part is that you get data on Instagram stories as well, including reach, website clicks and more.
2. Simply Measured
It is a free tool which offers deep-dive stats about engagement. The tool shows you total engagement, and how that engagement measures up to the past posts. There is a scorecard you get through this tool which highlights your Instagram performance for any given time period.
This must be not the most appealing tool as compared to others in the list. But the tool offers critical information, including your most liked and most commented on the post. Additionally, the tool also generates Instagram Report, which compares your own Instagram account with your competitor which can help you fall in the industry and see what you can do to improve.
Squarelovin is the one-stop solution for those systematic marketers, who are keen to track the performance of their Instagram business profiles on monthly, daily or even hourly bases. Additionally, this tool offers insight into your follower’s interest. And you can also know what is the best time to post, depending on when are the followers most likely on the app.