Affiliate Marketing: All you need to know about it

Affiliate Marketing is an online sales tactic that connects merchants with individual/independent marketers who are willing to invest time and money to sell a merchants product. This type of marketing lets a product owner increase sales by allowing others targeting the affiliates, to earn a commission by recommending that particular product to others.

The best part about this type of marketing is that the affiliates get to earn money from this marketing without creating the product on their own.

Affiliate marketing is all about earning commission by promoting other person’s/ organization products. You need to find the product you like or relate to, and then promote it to others. It is one of the oldest forms of marketing wherein you refer a person to buy an online product and when that person buys the product based on your recommendation, you receive a commission.

Also, for becoming a part of an affiliate network is an excellent option for the bloggers who are looking to earn money from their blog. Affiliate Marketing is one of the most popular ways for people to earn money online.

How does Affiliate Marketing work?

Affiliates are most successful when the products they promote match the preferences and interest of the followers and the subscribers. The process of affiliate marketing consists of 3 major parts which are as follows:

1. Merchant

A merchant is a maker, company, or the creator of the particular product, service or a brand. Affiliate Marketing Merchant is the one who creates the product or service. Anyone who has the product or service to sell will be a merchant in an affiliate program.

2. Affiliate

Affiliate is a publisher, advertiser or distributor. They can be an individual or even a whole organization. These people promote/advertise affiliate products and draw the attention of potential clients to buy that particular product. If the person buys it, the affiliate gets a commission on the same.

3. Consumer

A consumer is the one who let the affiliate framework go round and offer the results. If there aren’t any successful deals, then there will be no commission to distribute. And they are the one who buys the products or the service sold recommended by the affiliates.

Benefits of Affiliate Marketing Program in 2019

Having an affiliate program is the most powerful way to market your product online. There are numerous benefits attached when you use affiliate marketing program. Some of the benefits are listed below:

1. Performance-Based

One of the best things about affiliate marketing is that it is entirely performance-based. The affiliates are only paid when they complete the desired action. This is one of the added advantages that you need to pay them only when they make a profit for you.

2. Cost Effective

Affiliate marketing is cost-effective because when you are only paying commissions only when the desired conversion occurs. You’re not throwing away any extra money on them anywhere that has no proven value.

3. Rapidly Scale Traffic and better SEO score

When more sites that link to your pages, then there will be more opportunities for you to convert those users into paid customers. The other benefits of having outside resource link back to your site positively affect the search engine ranking. Hence, this will compliment your existing SEO efforts.

Learn Affiliate Marketing from DigitalMantra. The institute offers professional digital marketing classroom training course to help you build a career or start your own business.


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