Digital Marketing is advertising through various digital channels like search engines, social media, website, email and mobile apps. It is a new form of advertising as in the last decade there was a gradual shift from offline marketing to online marketing. This type of marketing is considered as a universal platform as it is not only restricted to media and advertising/marketing companies but also several other sectors like education, hospitality, banks and even government bodies are using digital channels to shoot campaigns for branding and promotion purposes. Hence, in every sector, digital marketing opportunities are growing.
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