Digital Marketing trends in 2018 that you shouldn’t be ignoring
Are you hungry about digital marketing latest trends? If yes, then this blog is for you. Digital Marketing has changed the whole face of marketing. With the add-on of modern technologies and rise in the digital marketing domain, business is figuring out how to match up with the pace. Here we are going to discuss the Digital Marketing trends 2018.
Digital Marketing trends in 2018
The pivotal for the companies is to stay updated on the new trends in the industry and find what is best for your business. Sometimes, what has worked for your business the previous year may not work for your business this year because of the new trends keeps on emerging continuously. Here are some of the trends that every marketer or digital learner should be aware of:
1. Artificial Intelligence
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2. Personalized Content
Personalized content is a major aspect of marketing as this type of content has a major impact on the minds of the consumer. Personalization gives a unique experience to the customers based on their choice and interest. It is said that this type of content has huge chances of engagement as the customers feel delighted.
4. Influencer Marketing
Instead of direct marketing, companies prefer paying to the key leader or influencers to spread a word of mouth for their particular brand. This type of marketing is also much in trend this year.
5. Voice Search
Artificial Intelligence is getting smarter day by day and also the numbers of errors made by voice assistants are getting less. It is very much possible to answer almost all questions through search engines but people have no patience to type and read the content, in this case, voice assistants play a crucial role in providing relevant audio content to the users.
6. Social Media Stories
With Snapchat coming out with the concept of “My Story,” then Facebook and Instagram stories were also introduced. Also, the Instagram stories are a big hit, with around 300 million active users. In this digital era, there is growing popularity of social media stories. Social Media Stories is the most powerful Digital Marketing trends in 2018.
Read More: Digital Marketing trends 2019