Advance Digital Marketing Expert

Advance Digital Marketing Expert

A Full Fledged Advance Digital Marketing Course

Everything you need to know to learn advance digital marketing

What you will get

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Live campaigns, live tool guidance

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Engaging and practical learning experience

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Understanding of future opportunities

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Exclusively developed course content

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DigitalMantra certificate in association with IAMAI

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Course Info

Advance Digital Marketing Expert

Duration: 60 Days
Level: Beginner
Pricing: 23000
Offer Price: 8900+TAX

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Fast forward your career

60 Days

1

Simulation Tools*

Paid Tool Access

Modules covered in this course

Introduction of Digital Marketing
  • Conceptual Overview of Marketing
  • Introduction to Digital Marketing
  • Difference between Traditional and Digital Marketing
  • Digital Marketing Scope
  • Digital Marketing Careers
Search engine optimization
  • Introduction to Search

    • Search Engine Basics
    • Ranking Factors
    • How Search Engine Works
  • Keyword Research Theory
  • Keyword Research Options and Tools
  • Leveraging the types of Keywords
  • On-Page Optimization

    • Keyword Research
    • Keyword Types
    • Keyword Density & Proximity
    • Meta Tag Optimization
    • Body Optimization
    • URL Optimization
    • Image Optimization
    • Content Optimization
  • Off-Page Optimization

    • What are Backlinks
    • Types of Backlinks
    • Classification of Links
    • Characteristic of Links
    • Nature of Links
    • Domain Authority & Page Authority
    • Submission to Search Engines
    • Directory Submissions
    • Article Submissions
    • PR Submissions
    • Social Bookmarking
    • Blog Commenting
  • Local SEO or Local Business

    • Local Business Optimization
    • Google My Business
    • Search Algorithms and Updates
Search engine marketing – Google Ads
    • Introduction of Paid Marketing or Online Advertising
    • Online Advertising Concept
    • Google Ads

      • Account Structure
      • Developing a Google Ads Campaign
      • Model for Successful Online Advertising
      • Campaign Types
      • Search Campaign
      • Display Campaigns
      • Campaign Settings
      • Advanced Settings
      • Campaign Setup Options
      • Mobile Apps Campaign
      • Video Advertising
      • Shopping Campaigns
      • Google Ads Reporting
      • Optimization Techniques
  • Social Media Optimization

    • Introduction of Social Media
    • Introduction of Social Media Platforms
    • Platform Focus
      • Facebook
      • Instagram
      • Twitter
      • LinkedIn
    • Facebook
      • Platform Overview & Features
      • Facebook for Networking
      • Facebook for Business
      • Facebook Analytics
    • Instagram
      • Platform Overview & Features
      • Instagram for Networking
      • Instagram for Business
      • Instagram Analytics
    • Twitter
      • Platform Overview & Features
      • Twitter for Networking
      • Twitter for Business
      • Twitter Analytics
    • LinkedIn
        • Platform Overview & Features
        • LinkedIn for Networking
        • LinkedIn for Business
        • LinkedIn Analytics
      • Social Media Marketing
        • Introduction of Paid Marketing or Online Advertising
        • Online Advertising Concept
        • Facebook
          • Account Structure
          • Types of Campaigns
          • Optimization Techniques
        • Instagram
          • Account Structure
          • Types of Campaigns
          • Optimization Techniques
      • Twitter
        • Account Structure
        • Types of Campaigns
        • Optimization Techniques
      • LinkedIn
        • Account Structure
        • Types of Campaigns
        • Optimization Techniques
Online reputation marketing
  • Introduction to Online Reputation Management
  • Redefining Reputation
  • Reputational Risk and Opportunity
  • Understanding Threats to Online Reputation
  • Developing an Online Reputation Management Strategy
  • Identifying Corporate Personality
  • Understanding Audiences
  • Achieving Messaging Consistency
  • Incident Management
  • Crisis Management
  • Building Communities of Interest
  • Communicating Via Social Media
  • Measurement
  • Reputation and the Business Bottom Line
Making money with Digital Marketing
  • Blogging & Google AdSense

    • Introduction to Blogging
    • Basics of effective content creation
    • Niche Vs. Mass
    • Setting up your own blog
    • Tips, Tricks & Tools
    • Introduction to Google AdSense
    • Blogger to Publisher
    • Is your blog AdSense ready?
    • Qualifying and Signing up for AdSense
    • Google AdSense Policies
    • Various forms of Google AdSense
    • Optimizing for AdSense
    • Principles of Ad and Keyword Placement
    • AdSense Analytics
    • Mobile Considerations
    • Important Tips and Tricks
  • Affiliate Marketing

    • Introduction
    • How Affiliate Marketing works
    • Types of Affiliate Marketing
    • Opportunities
    • Best Practices
    • Major Affiliate Networks and their best practices
Email marketing for business
  • Introduction to Email Marketing
  • Importance of Email Marketing
  • Email Types
  • Permission Types
  • List Building & Profiling
Google Webmaster – Search Console
  • Understand the Google Webmaster Guidelines
  • Learn all about Google Search Console
  • How to submit sitemap to Google Search Console
  • Analyze the current keyword performance
  • Better user experience and monitor traffic
  • Monitoring website performance
  • Best practices to start and maintain website
Web Analytics - Google Analytics
  • Introduction to Web Analytics
  • Key Performance Indicators Analytics
  • Google Analytics

    • Dashboard
    • How does Google Analytics work?
    • Interface Features
    • Reports
    • Audience
    • Acquisition
    • Behavior
    • Conversions
    • Multi-Channel Funnels
    • Goals

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