- Conceptual Overview of Marketing
- Introduction to Digital Marketing
- Difference between Traditional and Digital Marketing
- Digital Marketing Scope
- Digital Marketing Careers
Advance Digital Marketing Expert
Courses Info
A Full Fledged Advance Digital Marketing Course
Everything you need to know to learn advance digital marketing
What you will get
Live campaigns, live tool guidance
Engaging and practical learning experience
Understanding of future opportunities
Exclusively developed course content
DigitalMantra certificate in association with IAMAI
Fast forward your career
Modules covered in this course
- Introduction to Search
- Search Engine Basics
- Ranking Factors
- How Search Engine Works
- Keyword Research Theory
- Keyword Research Options and Tools
- Leveraging the types of Keywords
- On-Page Optimization
- Keyword Research
- Keyword Types
- Keyword Density & Proximity
- Meta Tag Optimization
- Body Optimization
- URL Optimization
- Image Optimization
- Content Optimization
- Off-Page Optimization
- What are Backlinks
- Types of Backlinks
- Classification of Links
- Characteristic of Links
- Nature of Links
- Domain Authority & Page Authority
- Submission to Search Engines
- Directory Submissions
- Article Submissions
- PR Submissions
- Social Bookmarking
- Blog Commenting
- Local SEO or Local Business
- Local Business Optimization
- Google My Business
- Search Algorithms and Updates
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- Introduction of Paid Marketing or Online Advertising
- Online Advertising Concept
- Google Ads
- Account Structure
- Developing a Google Ads Campaign
- Model for Successful Online Advertising
- Campaign Types
- Search Campaign
- Display Campaigns
- Campaign Settings
- Advanced Settings
- Campaign Setup Options
- Mobile Apps Campaign
- Video Advertising
- Shopping Campaigns
- Google Ads Reporting
- Optimization Techniques
- Social Media Optimization
- Introduction of Social Media
- Introduction of Social Media Platforms
- Platform Focus
- Facebook
- Platform Overview & Features
- Facebook for Networking
- Facebook for Business
- Facebook Analytics
- Instagram
- Platform Overview & Features
- Instagram for Networking
- Instagram for Business
- Instagram Analytics
- Twitter
- Platform Overview & Features
- Twitter for Networking
- Twitter for Business
- Twitter Analytics
- LinkedIn
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- Platform Overview & Features
- LinkedIn for Networking
- LinkedIn for Business
- LinkedIn Analytics
- Social Media Marketing
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- Introduction of Paid Marketing or Online Advertising
- Online Advertising Concept
- Facebook
- Account Structure
- Types of Campaigns
- Optimization Techniques
- Instagram
- Account Structure
- Types of Campaigns
- Optimization Techniques
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- Account Structure
- Types of Campaigns
- Optimization Techniques
- LinkedIn
- Account Structure
- Types of Campaigns
- Optimization Techniques
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- Introduction to Online Reputation Management
- Redefining Reputation
- Reputational Risk and Opportunity
- Understanding Threats to Online Reputation
- Developing an Online Reputation Management Strategy
- Identifying Corporate Personality
- Understanding Audiences
- Achieving Messaging Consistency
- Incident Management
- Crisis Management
- Building Communities of Interest
- Communicating Via Social Media
- Measurement
- Reputation and the Business Bottom Line
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- Blogging & Google AdSense
- Introduction to Blogging
- Basics of effective content creation
- Niche Vs. Mass
- Setting up your own blog
- Tips, Tricks & Tools
- Introduction to Google AdSense
- Blogger to Publisher
- Is your blog AdSense ready?
- Qualifying and Signing up for AdSense
- Google AdSense Policies
- Various forms of Google AdSense
- Optimizing for AdSense
- Principles of Ad and Keyword Placement
- AdSense Analytics
- Mobile Considerations
- Important Tips and Tricks
- Affiliate Marketing
- Introduction
- How Affiliate Marketing works
- Types of Affiliate Marketing
- Opportunities
- Best Practices
- Major Affiliate Networks and their best practices
- Blogging & Google AdSense
- Introduction to Email Marketing
- Importance of Email Marketing
- Email Types
- Permission Types
- List Building & Profiling
- Understand the Google Webmaster Guidelines
- Learn all about Google Search Console
- How to submit sitemap to Google Search Console
- Analyze the current keyword performance
- Better user experience and monitor traffic
- Monitoring website performance
- Best practices to start and maintain website
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- Introduction to Web Analytics
- Key Performance Indicators Analytics
- Google Analytics
- Dashboard
- How does Google Analytics work?
- Interface Features
- Reports
- Audience
- Acquisition
- Behavior
- Conversions
- Multi-Channel Funnels
- Goals
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