SEO Expert (Advanced + Local)

By DigitalMantra

April 2, 2020

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Courses Info

A complete advance Search Engine Optimization Course

All you need to learn about page speed, SEO, back links, keyword research

What you will get

Exclusively developed SEO course content

Strategic overview of SEO factors & real time scenarios

Engaging and practical learning experience

Understanding of future opportunities: do’s & don’ts

DigitalMantra certificate in association with IAMAI

Fast forward your career

Modules covered in this course

Introduction to Search

Search engine basics
How search engine works
Growth of search engines
Ranking factors

Keyword Research Theory

Keyword Planner tool (Search volumes, Competition, Business priority)
Mapping keywords to website pages
Competition Analysis

Keyword Research Options and Tools

Keyword-Rich Body Text
Text Heavy Home Page
SEO Copywriting
Heading Tags
Build Your Copy Around Your Keywords
Text Links
Advantages of Text Links
Navigation Menus
Link Title Attributes

Leveraging the types of Keywords

Understanding of types of keywords
Short tail keywords
Mid tail keywords
Long tail keywords
Long term keywords
Short term fresh keywords
Customer defining keywords
Various stages of funnel

On page optimization

Keyword Research
Keyword Types
Keyword Density & Proximity
Meta Tag Optimization
Body Optimization
URL Optimization
Image Optimization
Content Optimization

• What are Backlinks
• Types of Backlinks
• Classification of Links
• Characteristic of Links
• Nature of Links
• Domain Authority Page Authority
• Submission to Search Engines
• Directory Submissions
• Article Submissions
• PR Submissions
• Social Bookmarking
• Blog Commenting