Google Advertisement (PPC) | DigitalMantra

Google Advertisement (PPC)

Google ads are the paid form of advertisements which appear in the search results. It includes mainly two types of ads; organic and second sponsored. Any small, medium, or large business can opt for Google ads at a lower cost. It helps in creating brand awareness, generating new leads, retention of mature customers as well as increasing the sales of the product or service.

Some of the significant concepts of PPC are:

CPC or cost per click- in CPC, the price paid to the advisor depends upon the number of clicks, which means CPC = COST ÷ CLICKS, in which the similar ads compare the quality and performance of the ad.CTR or click-through rate- in this, the percentage of the total users who click on the ad calculated. It is considering that a better ad will lead to better CTR.

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How Google Advertisement (PPC) helps business?

  • For the growth of the business, it is essential to gather fast results. Pay per click is the quickest process of advertisement campaigns and getting immediate results.
  • It is a measurable form of result. Resources such as costs, profits, views, clicks, and visits can easily calculate.
  • PPC allows choosing where or when the audience will see the ads. This flexibility helps in segmenting the market and convey in front of precise viewers.
  • This also helps in targeting keywords which are related to your industry, so when the viewer searches for the associated keyword ads will regularly emerge.
  • It is measurable, as well as a budget-friendly option.

Who should opt for this course?

  • who want to enter and work as a full-time career option.
  • who want to run their business advertisement online.
  • who want to work as a freelancer and earn.
  • Students who wish to upgrade their skill set..

What is Google Adwords (PPC)?

  • Understanding the Concept of Online Advertisement
  • How Google AdWords Program Works
  • Setting Up AdWords Account
  • Google AdWords Ads & Ad Networks Types
  • Google AdWords Campaign Types
  • Google AdWords Express Vs. Regular AdWords
  • Understanding Pricing Model
  • What are CPC, CPM & CPA Ads
  • Billing and Payment Settings
  • AdWords User Interface Dashboard Overview
  • Keywords & Customer Research
  • Understanding Keyword Match Types
  • AdWords Account Structure
  • Creating Search Campaigns
  • Campaigns, Ad Groups, and Ads (explanation)
  • Display Campaign Creation
  • Video Campaigns
  • AdWords Shopping Ads
  • Mobile App Installation Ad Campaign
  • Google AdWords Extensions
  • Mobile Device Targeting
  • AdWords Bidding Types & Strategies
  • Landing Pages Best Practice
  • Conversion Tracking Code Setup
  • Remarketing Ads in AdWords
  • Campaigns & Ads Optimization
  • Understanding Ad Ranking
  • Google AdWords Tools
  • 3rd Party Tools for AdWords
  • Google Analytics -AdWords Integration
  • Measuring Ads Result Matrix
  • Google AdWords Reporting
  • Understanding Ad Policy and Rules
  • Google AdWords Exam & Certification
  • Question-Answer session to clear doubt & recapture everything


No. Google AdWords is a diverse advertising platform which includes search advertisement, display banners, and advertisements on different platforms such as Gmail, browser, and YouTube.

SEO is the extended-term plan which involves setting up the online website presence, which helps in bringing organic search referral traffics. Moreover, Google AdWords is the fastest way to collect organic traffic, where the investment is made before the traffic.

Usually, this happens when the campaign’s root cause is set up without the appropriate knowledge about how to use the platform and serving ads. So before setting any campaign, it is significant to accumulate the knowledge of policy regarding the usage of resources.

Yes, you can. But you need to understand all the details about the platform and campaigns. If you don’t, then definitely your campaign is going to suffer, and cost can increase. To run a successful campaign, it incurred a lot of time and learning.

Before setting any campaign, it is essential to:

  • Find the objective
  • Understand product market and profitability
  • Analyze the types of campaign to choose
  • Keywords search
  • Writing different copies
  • Creating different ‘ad extensions’
  • Creating correct campaign structure


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