Advance Digital Marketing Expert

Advance Digital Marketing Expert

A Full Fledged Advance Digital Marketing Course

Everything you need to know to learn advance digital marketing

What you will get

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Live campaigns, live tool guidance

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Engaging and practical learning experience

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Understanding of future opportunities

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Exclusively developed course content

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DigitalMantra certificate in association with IAMAI

Course Info

Advance Digital Marketing Expert

Duration: 60 Days
Level: Beginner
Pricing: 23000
Offer Price: 8900+TAX

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Fast forward your career

60 Days

1

Simulation Tools*

Paid Tool Access

Modules covered in this course

Introduction of Digital Marketing
  • Conceptual Overview of Marketing
  • Introduction to Digital Marketing
  • Difference between Traditional and Digital Marketing
  • Digital Marketing Scope
  • Digital Marketing Careers
Search engine optimization
  • Introduction to Search
    • Search Engine Basics
    • Ranking Factors
    • How Search Engine Works
  • Keyword Research Theory
  • Keyword Research Options and Tools
  • Leveraging the types of Keywords
  • On-Page Optimization
    • Keyword Research
    • Keyword Types
    • Keyword Density & Proximity
    • Meta Tag Optimization
    • Body Optimization
    • URL Optimization
    • Image Optimization
    • Content Optimization
  • Off-Page Optimization
    • What are Backlinks
    • Types of Backlinks
    • Classification of Links
    • Characteristic of Links
    • Nature of Links
    • Domain Authority & Page Authority
    • Submission to Search Engines
    • Directory Submissions
    • Article Submissions
    • PR Submissions
    • Social Bookmarking
    • Blog Commenting
  • Local SEO or Local Business
    • Local Business Optimization
    • Google My Business
    • Search Algorithms and Updates
Search engine marketing – Google Ads
  • Introduction of Paid Marketing or Online Advertising
  • Online Advertising Concept
  • Google Ads
    • Account Structure
    • Developing a Google Ads Campaign
    • Model for Successful Online Advertising
    • Campaign Types
    • Search Campaign
    • Display Campaigns
    • Campaign Settings
    • Advanced Settings
    • Campaign Setup Options
    • Mobile Apps Campaign
    • Video Advertising
    • Shopping Campaigns
    • Google Ads Reporting
    • Optimization Techniques
  • Social Media Optimization
    • Introduction of Social Media
    • Introduction of Social Media Platforms
    • Platform Focus
      • Facebook
      • Instagram
      • Twitter
      • LinkedIn
  • Facebook
    • Platform Overview & Features
    • Facebook for Networking
    • Facebook for Business
    • Facebook Analytics
  • Instagram
    • Platform Overview & Features
    • Instagram for Networking
    • Instagram for Business
    • Instagram Analytics
  • Twitter
    • Platform Overview & Features
    • Twitter for Networking
    • Twitter for Business
    • Twitter Analytics
  • LinkedIn
    • Platform Overview & Features
    • LinkedIn for Networking
    • LinkedIn for Business
    • LinkedIn Analytics
  • Social Media Marketing
    • Introduction of Paid Marketing or Online Advertising
    • Online Advertising Concept
    • Facebook
      • Account Structure
      • Types of Campaigns
      • Optimization Techniques
    • Instagram
      • Account Structure
      • Types of Campaigns
      • Optimization Techniques
  • Twitter
    • Account Structure
    • Types of Campaigns
    • Optimization Techniques
  • LinkedIn
    • Account Structure
    • Types of Campaigns
    • Optimization Techniques
Online reputation marketing
  • Introduction to Online Reputation Management
  • Redefining Reputation
  • Reputational Risk and Opportunity
  • Understanding Threats to Online Reputation
  • Developing an Online Reputation Management Strategy
  • Identifying Corporate Personality
  • Understanding Audiences
  • Achieving Messaging Consistency
  • Incident Management
  • Crisis Management
  • Building Communities of Interest
  • Communicating Via Social Media
  • Measurement
  • Reputation and the Business Bottom Line
Making money with Digital Marketing
  • Blogging & Google AdSense
    • Introduction to Blogging
    • Basics of effective content creation
    • Niche Vs. Mass
    • Setting up your own blog
    • Tips, Tricks & Tools
    • Introduction to Google AdSense
    • Blogger to Publisher
    • Is your blog AdSense ready?
    • Qualifying and Signing up for AdSense
    • Google AdSense Policies
    • Various forms of Google AdSense
    • Optimizing for AdSense
    • Principles of Ad and Keyword Placement
    • AdSense Analytics
    • Mobile Considerations
    • Important Tips and Tricks
  • Affiliate Marketing
    • Introduction
    • How Affiliate Marketing works
    • Types of Affiliate Marketing
    • Opportunities
    • Best Practices
    • Major Affiliate Networks and their best practices
Email marketing for business
  • Introduction to Email Marketing
  • Importance of Email Marketing
  • Email Types
  • Permission Types
  • List Building & Profiling
Google Webmaster – Search Console
  • Understand the Google Webmaster Guidelines
  • Learn all about Google Search Console
  • How to submit sitemap to Google Search Console
  • Analyze the current keyword performance
  • Better user experience and monitor traffic
  • Monitoring website performance
  • Best practices to start and maintain website
Web Analytics - Google Analytics
  • Introduction to Web Analytics
  • Key Performance Indicators Analytics
  • Google Analytics
    • Dashboard
    • How does Google Analytics work?
    • Interface Features
    • Reports
    • Audience
    • Acquisition
    • Behavior
    • Conversions
    • Multi-Channel Funnels
    • Goals

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