Remarketing: All you need to know why it is extremely important for you
What is Remarketing?
Remarketing is a marketing tactic or action taken by the company to reintroduce a product or service to marketing response to declining sales. The cleverest marketing tactic to connect with the visitors of your website who have not made an immediate purchase. Remarketing gives you a chance to reach out to your customers who have previously visited your website. This process gives you another chance to convert them into sales.
How does it work?
For example, a visitor is looking for cosmetics may go to nykaa.com to browse different products available. However, many visitors leave without completing a purchase process. Knowing those visitors are potential customers, nykaa.com can tag these visitors as ‘site visitors’.