Search Engine Optimization | DigitalMantra

Search engine optimization

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing website visibility. It is the combination of organic results, paid directories and pay per click advertisements. It facilitates to convey the quality traffic on the website to ensure return on investment (ROI).SEO helps in improving the rank of the page on the search engine. It has a set of ‘white hat’ practices that webmasters and content producers follow to achieve a good ranking on the search engine page results.

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Benefits of search engine optimization (SEO) for your business:

  • SEO provides a better user experience
  • It is a primary source of leads
  • It offers a higher rate of closed leads
  • It improves the conversion rates
  • It promotes improved cost management
  • It develops brand credibility
  • It enhances brand awareness

Who should learn search engine optimization-

  • Who want to enhance the customer experience on their websites.
  • Who wants to understand the game of how the Google algorithm works
  • Someone looking for a career in SEO jobs as the demand of SEO experts is increasing day by day.
  • Who is a beginner and want to increase his knowledge of SEO tools and techniques
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Modules

1- Search engine optimization

  • What is Search Engines
  • Types of Search Engines
  • Understanding Search Algorithms
  • How Search Engine algorithms work?
  • What is Search Engine Optimization (SEO)
  • Power search for SEO
  • Keyword research
  • On-site optimization
  • Off-site optimization

2- Advance SEO-

  • Google algorithm updates & penalties
  • Mobile SEO, Local & Vertical SEO
  • Blackhat SEO
  • SEO proposal
  • Tracking and measuring SEO performance

3- Automated SEO-

  • For SME business
  • Vertical specific products like education, manufacturing & hotels
  • Overview of web presence
  • Location-based SEO
  • Auto engagement engine
  • Social media integration & overview of the real-time analytics engine

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