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Content Marketing is a form of marketing which focused on creating and sharing free valuable content to attract and convert the prospects into customers and customers into loyal buyers. You must have heard this phrase that ‘content is the king’. And yes, that true. Think about it. Without content, the SEO have nothing to optimize for search engines, the social media has nothing to engage and the email marketing has nothing to display. Content is the heart of any marketing. Be it traditional or digital.
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If you are new to digital marketing, you might be wondering what exactly is digital marketing. Read on further to gain clarity on what is it all about, why it is important to opt for training and what all would be covered in the particular training. With the evolving technology, the advertising of products and services has been changed from traditional to digital. Hence, this change in promoting the products and services through the internet is what we call Digital Marketing. There is an opportunity for this field. According to a LinkedIn survey, Digital Marketing is expected to generate more than 20 lakh jobs in India by 2020.
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Digital Marketing is advertising through various digital channels like search engines, social media, website, email and mobile apps. It is a new form of advertising as in the last decade there was a gradual shift from offline marketing to online marketing. This type of marketing is considered as a universal platform as it is not only restricted to media and advertising/marketing companies but also several other sectors like education, hospitality, banks and even government bodies are using digital channels to shoot campaigns for branding and promotion purposes. Hence, in every sector, digital marketing opportunities are growing.
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