Since we all know that digital marketers are very good at marketing the products and services digitally but ironically they are not good at selling themselves. It is quite hard to believe but it is the truth. But on the other hand, it is not that difficult to market yourself. Here we are going to discuss The art of writing a Digital Marketing resume.
5 Tips to Write a Digital Marketing resume
Every digital marketer must have the ability to sell themselves effectively. Writing the perfect digital marketing resume can be worrying, tricky and sometimes frustrating as well. It is never to too late that you realize that you lack the capability to write an apt resume to present your skills.
Also, according to the research made by Forbes, 2012 recruiters only spend 6.25 seconds looking at your resume. Hence, each digital marketer needs to keep this motto that ‘I will market myself like I market a business’. There are some of the points that will make you write a resume that will take to you to your dream job.
1. Sell yourself like a Product/Service
The first and the foremost thing to write perfect resumes are to sell you as a product. Why not? IF you are good at selling products, then why not sell yourself as a product. All the marketing experience if you apply in marketing yourself through your resume, then this is the most impressive thing you can do to get your dream job.
Pro tip: Invest time in crafting a statement that sets you apart from others.
2. Highlight your unique value propositions
Just like brands have unique selling points and value propositions. Being a digital marketer it is crucial to possess unique characteristics that can make you stand out from the crowd. To create an impactful and effective resume for digital marketers, you need to list down your unique skills. Highlight your unique value propositions is the most important tips to create a Digital Marketing resume.
Pro tip: Highlight the skills you master in and also align it with the job you are applying it for.
3. Identify your messaging strategy
Like a brand customize the message based on its audience, marketing channels, and demographics. Similarly, you need to build your own messaging strategy before writing a resume. You should think on a layout, structure and keyword placement. The best technique for digital marketers is to strike the chord of the recruiter by including your achievements that might interest the recruiter.
Pro tip: All the factors should be carefully thought of before you write your resume. Make sure you are writing it to stand out in the mind of the recruiter.
4. Short, crisp and organized works
Did you know the HR/recruiter doesn’t have that much time to dedicate to each resume? It is just a fraction of seconds. Therefore, it is important to cut down your resume to just a single page. But that doesn’t mean that you need to mention everything in that single page only and give it an unstructured look. Formatting is very crucial. Format your resume in a way that it looks clear, presentable and readable. Make sure that your resume is free from grammatical errors.
Pro tip: Make sure that the first impression is the last impression.
5. Focus on benefits, Not on features
The best way to present yourself is to picture your benefits to the organization. Your resume should show that you have done this before and can do it effortlessly as you possess these capabilities to benefit the organization. Organizations are interested in hiring those candidates who can benefit them in one way or another. Focus on benefits, Not on features is the most important tips to create a Digital Marketing resume.
Pro tip: Remember to picture yourself as valuable for the organization.