Traditional vs. Digital Marketing

It has always been a debate between traditional marketing and digital marketing. Although they have their own pros and cons, it is still tough to choose one. Marketing is an imperative part of any business which cannot be ignored. Here we are going to discuss the difference between traditional marketing and digital marketing

A good entrepreneur should separately allocate a budget for marketing efforts alone. In today’s era where a large portion of people are switching into plastic money and make online transactions, few are those who still don’t know how to use the internet or don’t have the access to use it. This makes highly difficult for any marketer to decide which type of marketing they should go for.

The debate continues as of whether digital marketing is overpowering and surpassing traditional marketing or not. Many think that for most of the part, digital marketing has taken over traditional marketing and traditional marketing barely exist.

Difference Between traditional marketing and digital marketing

The use of print ads on newspapers, magazines, and flyers are examples of traditional marketing, followed by commercials on television, radio, and billboards. Whereas, if a company invests on building a website and advertise on social channels like Facebook, Twitter, and YouTube. This kind of strategy is called digital marketing.

Traditional Marketing

Traditional Marketing is considered as the conventional method of marketing that has been used ever since the concept of advertising and marketing came into existence. This type of marketing involves various types of promotional activities like print ads in newspaper, magazines, and flyers, etc. But there are various other advertisements like commercials on TV, radio and all.

Digital Marketing

Digital Marketing is the promotion of products and services via electronic mediums. The world of digital marketing continues to evolve with the advancement in technology, this industry is a boom.  Any business regardless of size can leverage digital marketing to reach out to their target market, connect with their potential prospect and later convert them into their clients/customers.

Everything from SEO to Facebook Marketing comes under digital marketing. And we offer an array of digital marketing modules here at DigitalMantra. We are an institute offering advanced professional digital marketing classroom training to students, working professional and entrepreneurs.

The reason why digital marketing is very crucial for any business because the internet is the most used tool in this era. People are very internet savvy and more and more people are adopting new technology rapidly. People are logging into the web to carry out their day to day activities like purchasing food online, shopping online and much more. So this is the very big difference between traditional marketing and digital marketing

If you have noticed in the past decade, you’ll see that digital marketing has grown exponentially. So when it comes to digital marketing versus traditional marketing, it shows that digital marketing has taken over the edge.

” Successful marketing requires any organization to connect with their prospect in the best possible way

Since a large majority of people are spending time on the internet; it makes sense, you as a business to connect to them digitally. This is some difference between traditional marketing and digital marketing vs traditional marketing statistics

What do the stats say?

Keeping the current growth of digital marketing in mind, particularly after our Prime Minister emphasizing on ‘Digital India’. It won’t be long before digital ad spends takes over traditional advertising like television ads. Even the brands have shifted their efforts towards digital marketing.

Here are some of the stats that will help you define the prominence of digital marketing over traditional marketing:

  • More than 80% of buyers research online before investing in any product or service.
  • Almost half the adults of this country use Facebook on a regular basis.
  • According to a survey report, there will be around 8 lacs jobs created in this particular domain.
  • India has seen 20 x growths in search queries in the last 5 years.
  • 90% of B2B marketers are actively using LinkedIn for marketing and getting effective results
  • 90% of B2C businesses say that social media is one of the best and most effective content marketing tactics.

Regardless of any business, you are into and no matter whatever is the size of the business, you can’t deny the importance of digital marketing and need to take it into consideration. Or else your business will lose out to competition taking advantage of the latest digital marketing techniques. This all is some stats that say the difference between traditional marketing and digital marketing

Is it is realistic to create a balance between both?

The world has transitioned into a digital environment. For example, as we perform many of our daily tasks such as banking online or shopping is done online for better discounts and cash backs. Because of the rise in the digital age, it seems a good option to invest in digital campaigns. Even though traditional marketing has its own importance but it is diminishing in the digital world.

For today’s businesses, it is indispensable for any company to own a website and use the web as a means to interact with the customers. Also, traditional marketing works well when you need to reach to a largely local audience but it is important to take digital marketing seriously to keep up in today’s world.

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