Hello Everyone Today we are discussing the Digital Marketing Trends 2019. In 2019, many new digital marketing trends and strategies have come into light in the current high-tech, Internet-connected era.
These trends have become vital for businesses to use them to succeed in their goals and objectives because what worked for them last year may not bring the same positive result this year in fact what factors and trends were in the last year is not being used anymore currently.
Digital marketing which includes SEO, social media, PPC, content marketing and more is facing evolution with every passing year. We could remember a time when we might have considered artificial intelligence or visual search using the latest blockbuster science fiction film as a trick or device intended to attract attention, publicity, or trade.
But that time is long gone and these things are now in digital marketing trends 2019 and used in real time.
Following are some digital marketing trends for 2019
1. A/B Split Testing:
Talking about marketing we cannot leave out analysis and testing. So let’s start with A/B Split Testing. In A/B Split Testing there is a comparison of two different versions of a web page or app against each other to check or determine whose performance is better.
AB testing is an experiment where the users were shown two or more alternative form of a page randomly, and to determine with variation performs better, statistical analysis is used for a given conversion goal. It helps you to build traffic so that you can reach your target and could also get to know how to make it better. In digital marketing trends, 2019 AB testing is most important.
How it works:
First, you make a second version or an alternative of your web page or app screen. In the variation on the second page, you can alter and redesign everything on the page or just add some button or just keep it simple.
The experience of the visitor engagement on the website on both the page versions including controlled and changed would be collected and measured in the analytical dashboard and through statics, it is being analyzed.
In this way, you can analyze whether it was an effective change or negative change on visit behavior.
Impact of A/B testing can be seen in SEO (search engine optimization) including there is no cloaking, use only 302 redirects rather than 301 redirects, use rel=“canonical” link attribute on all alternate URLs. In fact, A/B Testing is used in media and publishing business to increase their audiences and subscription. In digital marketing trends, 2019 AB testing is most important
2. Artificial Intelligence (AI):
In 2019, Artificial Intelligence has taken over the market all over the world. AI can help businesses and understand how users and customers find their products and services by analyzing consumer behavior and search patterns, utilizing data from social media platforms and blog posts.
It paves a way for brands to identify their audiences who are interested and develop core messaging. AI majorly help you to collect and gather leads and also help you to group them according to their behavior.
AI provides tips and information to interested users through conversation with them. In the year 2019, there has been a massive use of AI which had led to the growth and have also taken part in saving costs by getting on top of their competitors.
According to Blueshift, 28% of marketers use Artificial intelligence for the recommendation of products while 26% of markets used it for campaign optimization and many marketers are planning to integrate this technology to grow their business.
The main focus of using AI includes expansion of audiences, targeting audience, campaign optimization and recommendations of products. In digital marketing trends, 2019 Artificial intelligence is most important
Can easily create contents:
By the help of AI tools, you can generate contents which looks like that it has been generated by a human and many industries are taking the benefits of these tools and few of the examples are as follows: Quill, Wordsmith, and Article, etc. In fact, there are several articles in Washington posts are created with the help of AI technology.
You can do email marketing on the user’s behaviors and preferences. It will also help you to analyze data of the consumers including what kind of content attracts, which kind of mail generate more clicks, on which particular days you should reach the user and many more. Tools used for email marketing are Persado, Boomtrain. In digital marketing trends, 2019 email marketing is most important
3. Programmatic Advertising:
In today’s era, it is very tough to attract the audience’s attention in the current digital world. Many websites are over the internet trying to capture the audience and that’s why we are here going to talk about Programmatic Advertising.
In simpler word programmatic advertising is nothing but automating ad buying so you can target more specific audiences with the help of Artificial Intelligence. This automation is much more efficient and fast which in turn will result in higher conversions and lower customer acquisition costs.
This technology enables marketers to target larger audiences over a wider range of channels in a very short time without any loss of efforts. Programmatic Advertisement can optimize in real-time bidding or auctions which means marketers can reduce the number of cost-per-leads.
It has been resulted by the study of eMarketer that by the end of 2020, 90% of digital display ads will be programmatic in the U.S. In digital marketing trends, 2019 Programmatic Advertising is most important
Like previous years this year also chatbots will again be one of the integral parts of lists of digital marketing trends in 2019.
It has been seen that many customers prefer interaction through chatbots as they are more responsive and this artificial intelligence based technology provides excellent customer services. In the year 2020, its impact could be widely found in the healthcare and banking sector.
There are many service providers’ websites over the internet providing live chat support systems but still, the people experience long wait. With the use of chatbots, the users will get instant revert on the frequently asked questions and this might help you to increase the conversion.
Through a study done by the Leadpagesalso, they have seen that the conversion rate was multiplied 36% by the use of chatbots. In digital marketing trends, 2019 Programmatic Advertising is most important
Another example is Uber who communicates with their customers by the use of chatbot technology and it also helps them to hire cars even on Facebook messenger, Google or Slack and in fact they can tell the customers their estimated arrival time.
If you have to succeed then you need to mark your unique presence in the crowd. In 2019, personalize your marketing simply means personalized content, products, emails, and more.
Personalized marketing is very effective and more than 90% of marketers have experienced that personalization has increased the customer relationship. In fact, people in the U.S. have found personalized marketing content appealing and many consumers have also said that they would believe more if they have the experience of personalized shopping.
Advantages of Personalized Marketing:
- It helps you to improve customer experience
- You will experience the revenue generation
- Consistency of brand
- Help you to increase brand loyalty
- Cross-channel selling opportunities
Netflix is one of the known brands is already utilizing the full advantages of personalized marketing. When you log in to the account you get the carousels, banner, artwork, etc which are all personalized for you. In digital marketing trends, 2019 Programmatic Advertising is most important
Challenges Faced in Personalized Marketing:
- There are few hurdles arise when you do the personalized marketing and few of the issues are as follows:
- It has been seen that there were troubles in linking the customer data into a single customer profile,
- Implementation of smart segmentation by the marketers, and
- The requirement of smart personalization engine to the marketers which can fulfill their needs.
5. Video Marketing:
Video marketing has gained so much popularity that it cannot be removed from the list. Video making has become a very simple and cheap process these days. So every businessman, marketers are choosing the option for personalized video messages rather than phone calls or email.
It is very simple to explain video marketing where a video is used to promote the brand and to market your services. More than 70% of the business have seen the increase the growth in their business by applying the trend of video marketing.
This video marketing is not only restricted to Youtube but also have spread itself over the internet like Facebook, Instagram, and Linkedin. In digital marketing trends, 2019 Video marketing is the most important.
Boosts Conversion & Sales: 74% of the customers have stated that they are more confident in buying the products online after watching a product video.
Videos essential in SEO: If you have reached your targeted audience then you can increase your search engine ranking, open rates, click-through rates, and conversions. Youtube is on the front line through which you can target your audience.
Attract laziest buyers: In today’s era, there is no time to read a long product description due to which video is more preferred. It helps you to reach a wide audience and it helps you boost your business to reach your targeted consumers.
6. Influencer Marketing:
According to recent marketing trends, influencers is a very effective marketing tool for attracting customers. Influencers can be anyone who helps spread the word about your business or product through their social channels. Instead of marketing it to a mass of consumers, you pay the influencers to spread the word for you.
According to Adweek, influencer marketing is set to reach $10 billion in worth by the end of 2020. In the industry, we have spotted from a rising marketing tactic to an essential part of most marketing budgets.
Things to be considered while influencer marketing
- You need to be patient as the word would be going to spread between the people around the globe.
- Need to spend time on research by organizing the budget and determining compensation, plan, and strategy.
- Need to integrate with your product release schedule, PR schedule, etc.
- Determine your goals and message.
- Lastly, you just need to find your influencers and contact them to promote your brand.
7. Social Messaging Apps:
Social messaging apps are not only for sharing funny videos or gifs or emojis. It is also very useful in sending messages to customers directly, as they allow personalization (another trend) and add value to the users’ experience.
Today messaging app is not only for chatting with your friends or families but it is being used to connect with brands, etc.
According to research conducted by Business Insider, chat apps flaunts several different characteristics that make their audiences appealing to the businesses and marketers. The main advantage of chat apps is that they have higher retention and usage rates in comparison to other most mobile apps. Opportunities for monetization emerged from audience growth that uses messaging services daily.
You will get millions of monthly active users which helps in the growth in business. The building of successful strategies to monetize the services.
It doesn’t matter either you are interested in personalization tools or artificial intelligence, the most effective part is that you need to be updated and attentive towards the innovations in marketing which plays a significant role in your industry. In digital marketing trends, 2019 Social messaging apps are the most important.